<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.3.3" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Ting Ting's Digest &#187; General</title>
	<link>http://tingting.silentcross.net</link>
	<description>Your source for interesting tips...</description>
	<pubDate>Sun, 07 Mar 2010 13:43:49 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
	<language>en</language>
			<item>
		<title>National University of Singapore (NUS)&#8217;s student having sex and explicit poses photo leaked</title>
		<link>http://tingting.silentcross.net/2009/07/21/national-university-of-singapore-nuss-student-having-sex-and-explicit-poses-photo-leaked/</link>
		<comments>http://tingting.silentcross.net/2009/07/21/national-university-of-singapore-nuss-student-having-sex-and-explicit-poses-photo-leaked/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 16:03:47 +0000</pubDate>
		<dc:creator>Ting Ting</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<category><![CDATA[Entertainment]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[HongKong]]></category>

		<category><![CDATA[Philippines]]></category>

		<category><![CDATA[Deal or No Deal]]></category>

		<category><![CDATA[Leaked photo]]></category>

		<category><![CDATA[naked]]></category>

		<category><![CDATA[National University of Singapore]]></category>

		<category><![CDATA[NUS]]></category>

		<category><![CDATA[sex]]></category>

		<category><![CDATA[Singapore]]></category>

		<category><![CDATA[Zanetta Joan Sit Ying Li]]></category>

		<guid isPermaLink="false">http://tingting.silentcross.net/2009/07/21/national-university-of-singapore-nuss-student-having-sex-and-explicit-poses-photo-leaked/</guid>
		<description><![CDATA[There have been news spreading around. It was not a 0day story anymore. It&#8217;s been published in one of the Singapore&#8217;s media, The Strait Times. Apparently, the net have been circulating the victim is Zanetta Joan Sit Ying Li. Zanetta Joan Sit Ying Li was once the number 14 briefcase girl on Singapore&#8217;s Deal Or [...]]]></description>
			<content:encoded><![CDATA[<p>There have been news spreading around. It was not a 0day story anymore. It&#8217;s been published in one of the Singapore&#8217;s media, The Strait Times. Apparently, the net have been circulating the victim is <em>Zanetta Joan Sit</em> Ying Li. <em>Zanetta Joan Sit</em> Ying Li was once the number 14 briefcase girl on Singapore&#8217;s <span style="font-weight: bold; font-style: italic">Deal Or No Deal</span> season 2. Such cases has apparently becoming a trend. Just not long after the Edison Chen&#8217;s scandals leaked photos, then followed with Philliphine&#8217;s Katrina Halili&#8217;s sex photos, now with another young girl persuing law studies in Singapore&#8217;s university. Hopefully, all the girls are aware of such consequences of possiblity circulating for capturing sexually explicit photos.</p>
]]></content:encoded>
			<wfw:commentRss>http://tingting.silentcross.net/2009/07/21/national-university-of-singapore-nuss-student-having-sex-and-explicit-poses-photo-leaked/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Ways to Clean Kettle&#8217;s heating element</title>
		<link>http://tingting.silentcross.net/2009/01/13/ways-to-clean-kettles-heating-element/</link>
		<comments>http://tingting.silentcross.net/2009/01/13/ways-to-clean-kettles-heating-element/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 16:43:52 +0000</pubDate>
		<dc:creator>Ting Ting</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://tingting.silentcross.net/2009/01/13/ways-to-clean-kettles-heating-element/</guid>
		<description><![CDATA[Safety first! Remove the power cord plug for the kettle from the wall. You could be seriously burned or electrocuted if you try to wash your kettle and remove scale with the electric kettle plugged into the power outlet.
Empty all water out of the kettle, remove the top, and allow it to cool off if [...]]]></description>
			<content:encoded><![CDATA[<li>Safety first! Remove the power cord plug for the kettle from the wall. You could be seriously burned or electrocuted if you try to wash your kettle and remove scale with the electric kettle plugged into the power outlet.</li>
<li>Empty all water out of the kettle, remove the top, and allow it to cool off if it is hot. Adding water to an already hot kettle may warp the metal and cause damage.</li>
<li>After the kettle has cooled, check the kettle for any signs of wear or damage. This would include burn marks, cracking or exposed wires, broken pieces on the connectors, melted plastic, loose rivets or screws, or holes causing leaks in the kettle. Using a kettle with any of these problems could be very dangerous. The electric tea kettle should be taken out of service immediately and you should inquire about getting service for your electric kettle.</li>
<li>Fill the kettle about half way with warm water.</li>
<li>Add a quarter cup of white vinegar to the water in the kettle and mix.</li>
<li>Let the water sit for 10 to 20 minutes. Most of the scale and deposits will be towards the bottom of the kettle.</li>
<li>After the water/vinegar mix sits in the kettle, use a Scotch-Brite™-style scouring pad to gently remove any remaining deposits. Any remaining scale or calcium deposits should be softened by the vinegar/water mix and should be easy to remove. NOTE: Do not scrub too hard on the heating element, as this has a special coating to protect it.</li>
<li>Pour out the vinegar/water mix and rinse the tea kettle with plenty of cool fresh water. Be sure to remove any chunks of scale calcium deposit that may have come loose during cleaning.</li>
<li>Clean the outside of the kettle as needed, being careful not to scratch the finish. Rinse again with cool fresh water to remove any cleaner.</li>
<li>Allow the kettle to dry completely before using it again. Especially make sure all water had dried from the kettle electrical connectors on the base.</li>
<li>After the kettle has dried, you may want to boil and dump a kettle full of water to remove any possible remaining aftertaste from the cleaning.</li>
<li>Enjoy your newly cleaned electric tea kettle!</li>
]]></content:encoded>
			<wfw:commentRss>http://tingting.silentcross.net/2009/01/13/ways-to-clean-kettles-heating-element/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Effectiveness of Cervarix and Gardasil to Prevent Cervical Cancer.</title>
		<link>http://tingting.silentcross.net/2008/09/17/the-effectiveness-of-cervarix-and-gardasil-to-prevent-cervical-cancer/</link>
		<comments>http://tingting.silentcross.net/2008/09/17/the-effectiveness-of-cervarix-and-gardasil-to-prevent-cervical-cancer/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 07:34:52 +0000</pubDate>
		<dc:creator>Ting Ting</dc:creator>
		
		<category><![CDATA[Education]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[Health]]></category>

		<category><![CDATA[Medicine]]></category>

		<guid isPermaLink="false">http://tingting.silentcross.net/2008/09/17/the-effectiveness-of-cervarix-and-gardasil-to-prevent-cervical-cancer/</guid>
		<description><![CDATA[Independent clinical trials have proved that both Gardasil and Cervarix are 100 percent effective in preventing the infection of strains 16 and 18 of HPV, which cause around 70 percent of known cervical cancer cases. Gardasil was approved by the Food and Drug Administration (FDA) with CDC&#8217;s Advisory Committee on Immunization Practices saying that girls [...]]]></description>
			<content:encoded><![CDATA[<p>Independent clinical trials have proved that both Gardasil and Cervarix are <strong>100</strong> percent effective in preventing the infection of strains 16 and 18 of HPV, which cause around 70 percent of known cervical cancer cases. Gardasil was approved by the Food and Drug Administration (FDA) with CDC&#8217;s Advisory Committee on Immunization Practices saying that girls aged 11 and 12 should be given the vaccine.</p>
<p>A study published in the April 2006 online edition of the Lancet said that Cervarix successfully prevented the infection of HPV strains 31 and 45. Strains 16 and 18 along with 31 and 45 account for nearly 80 percent of cervical cancer cases. Meanwhile Merck has claimed that Gardasil is 99 percent effective in preventing strains 6 and 11, which when combined with strains 16 and 18 are responsible for 90 percent of genital wart cases.</p>
<p>Gardasil might have a &#8220;potential advantage&#8221; over Cervarix because it protects against strains 6 and 11, the Inquirer reports. GSK officials say that the narrower focus of Cervarix makes it better in preventing cervical cancer.</p>
<p class="pDsc"><span class="pCo"><em>Gardasil Basics:</em> </span>Gardasil is a new vaccine being made by Merck &amp; Co., Inc. and which has been approved by the FDA to prevent cervical cancer in females between the ages of 9 and 26 years of age.</p>
<p class="pDsc"><span class="pCo"><em>Gardasil Facts:</em> </span>Gardasil won&#8217;t prevent all forms of genital warts or cervical cancers, but it is highly effective at preventing genital warts and cervical cancers that are caused by the types of HPV that the vaccine targets.</p>
<ul>
<li>Gardasil will be given as a three dose series completed over 6 months.</li>
</ul>
<p class="pDsc"><em><span class="pCo">Who Should Get Gardasil: </span></em>Since Gardasil prevents HPV, a sexually transmitted disease, it is important that it be given before people become sexually active. In fact, the ACIP recommends that Gardasil be routinely given to girls when they are 11 or 12 years of age. Gardasil can be started as early as age 9 though, and can also be given to women 13 to 26 years old.<span class="pCo"></span></p>
<p><em><span class="pCo">Cervarix Basics: </span></em></p>
<p>Cervarix protects against 2 strains of HPV (16 and 18) that cause cervical cancer. Cervarix is also formulated with <em>AS04</em>, a proprietary adjuvant that boosts the immune system response for a longer period of time to HPV strains.</p>
<p><span class="pCo"><em>How long is Cervarix effective? :</em> </span></p>
<p>Studies show that women who receive Cervarix between the ages of 15 and 25 have 100% protection against the two strains of HPV for 4.5 years.</p>
]]></content:encoded>
			<wfw:commentRss>http://tingting.silentcross.net/2008/09/17/the-effectiveness-of-cervarix-and-gardasil-to-prevent-cervical-cancer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>愿圣诞节快乐！12月25日</title>
		<link>http://tingting.silentcross.net/2007/12/23/%e6%84%bf%e5%9c%a3%e8%af%9e%e8%8a%82%e5%bf%ab%e4%b9%90%ef%bc%8112%e6%9c%8825%e6%97%a5/</link>
		<comments>http://tingting.silentcross.net/2007/12/23/%e6%84%bf%e5%9c%a3%e8%af%9e%e8%8a%82%e5%bf%ab%e4%b9%90%ef%bc%8112%e6%9c%8825%e6%97%a5/#comments</comments>
		<pubDate>Sun, 23 Dec 2007 16:24:30 +0000</pubDate>
		<dc:creator>Ting Ting</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://tingting.silentcross.net/2007/12/23/%e6%84%bf%e5%9c%a3%e8%af%9e%e8%8a%82%e5%bf%ab%e4%b9%90%ef%bc%8112%e6%9c%8825%e6%97%a5/</guid>
		<description><![CDATA[圣诞节将至，
我为你送上一个故事,
希望你能喜欢这个故事
并希望它能为你带来启示。
在此祝你圣诞快乐， 

    阿拉伯传中有两个朋友在沙漠中旅行，在旅途中的某点他们吵架了，一个还给了另外一个一记耳光。被打的觉得受辱，一言不语，在沙子上写下：&#8221;今天我的好朋友打了我一巴掌。&#8221;他们继续往前走。直到到了沃野，他们就决定停下。被打巴掌的那位差点淹死，幸好被朋友救起来了。被救起後，他拿了一把小剑在石头上刻了：&#8221;今天我的好朋友救了我一命。&#8221;
   一旁好奇的朋友问说：为什麽我打了你以後，你要写在沙子上，
而现在要刻在石头上呢？

   另个笑笑的回答说：当被一个朋友伤害时，要写在易忘的地方，风会负责抹去它；相反的如果被帮助，我们要把它刻在心里的深处，那里任何风都不能抹灭它。
   朋友的相处伤害往往是无心的，帮助却是真心的，忘记那些无心的伤害；铭记那些对你真心帮助，你会发现这世上你有很多真心的朋友&#8230;
   俗语说:你只需要花一分钟注意到一个人；一小时内变成朋友：一天让你爱上他；一但真心爱上 . . .
你却需要花上一生的时间将他遗忘，直至喝下那孟婆汤&#8230;
   朋友呀！当你看到这里，你是否有一点启示呢？
在日常生活中，就算最要好的朋友也会有磨擦，我们也许会因这些磨擦而分开。但每当夜阑人静时，我们望向星空，总会看到过去美好回忆。不知为何，一些锁碎的回忆，却为我寂寞的心灵带来无限的震撼！就是这感觉令我更明白你对我的重要！
在此，我希望你能更珍惜你的朋友。
最后愿你和朋友有一个难忘的圣诞。#^_^#


]]></description>
			<content:encoded><![CDATA[<p align="center"><font color="#336633"><strong>圣诞节将至，<br />
</strong></font><font color="#669900"><strong>我为你送上一个故事,<br />
希望你能喜欢这个故事<br />
并希望它能为你带来启示</strong><a href="http://tingting.silentcross.net/wp-content/uploads/2007/12/angle14.gif" title="angkl"></a><strong>。<br />
在此祝你圣诞快乐，</strong></font><strong> </strong>
</p>
<p align="center"><strong><font size="5" color="#669900">    <span style="letter-spacing: 2px"><strong><font size="4" color="#800000">阿拉伯传<a href="http://tingting.silentcross.net/wp-content/uploads/2007/12/left1.gif" title="left"></a>中有两个朋友在沙漠中旅行，在旅途中的某点他们吵架了，一个还给了另外一个一记耳光。被打的觉得受辱，一言不语，在沙子上写下：&#8221;今天我的好朋友打了我一巴掌。&#8221;他们继续往前走。直到到了沃野，他们就决定停下。被打巴掌的那位差点淹死，幸好被朋友救起来了。被救起後，他拿了一把小剑在石头上刻了：&#8221;今天我的好朋友救了我一命。&#8221;</font></strong></span></font></strong></p>
<p align="center"><strong><font size="4" color="#800000"><span style="letter-spacing: 2px">   </span><span style="letter-spacing: 2px"><strong><font color="#0000ff">一旁好奇的朋友问说：为什麽我打了你以後</font></strong></span></font><font color="#800000" face="华文中宋">，</font><font color="#0000ff" face="华文中宋">你要写在沙子上</font><font color="#800000" face="华文中宋">，</font><font color="#0000ff" face="华文中宋"><br />
而现在要刻在石头上呢？</font></strong>
</p>
<p align="center"><strong><font size="4" color="#0000ff"><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px">   <font color="#800080">另个笑笑的回答说：当被一个朋友伤害时</font><font color="#800000">，</font><font color="#800080">要写在易忘的地方</font><font color="#800000">，</font><font color="#800080">风会负责抹去它；相反的如果被帮助</font><font color="#800000">，</font><font color="#800080">我们要把它刻在心里的深处</font><font color="#800000">，</font><font color="#800080">那里任何风都不能抹灭它。</font></span></font></strong></p>
<p align="center"><strong><font size="4" color="#800080"><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px">   </span><span style="letter-spacing: 2px"><font color="#008080">朋友的相处伤害往往是无心的，帮助却是真心的，忘记那些无心的伤害；铭记那些对你真心帮助，你会发现这世上你有很多真心的朋友&#8230;</font></span></font></strong></p>
<p align="center"><strong><font size="4" color="#008080"><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px">   </span><span style="letter-spacing: 2px"><font color="#008000">俗语说:你只需要花一分钟注意到一个人；一小时内变成朋友：一天让你爱上他；一但真心爱上 . . .<br />
你却需要花上一生的时间将他遗忘，直至喝下那孟婆汤&#8230;</font></span></font></strong></p>
<p><strong><font size="4" color="#008000"><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px">   <strong><font size="4" color="#669900"><span style="letter-spacing: 2px"><font color="#000000">朋友呀！当你看到这里，你是否有一点启示呢？<br />
在日常生活中，就算最要好的朋友也会有磨擦，我们也许会因这些磨擦而分开。但每当夜阑人静时，我们望向星空，总会看到过去美好回忆。不知为何，一些锁碎的回忆，却为我寂寞的心灵带来无限的震撼！就是这感觉令我更明白你对我的重要！<br />
在此，我希望你能更珍惜你的朋友</font>。</span></font></strong></span></font></strong><strong><font size="4" color="#008000"><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px"></span><span style="letter-spacing: 2px"></span></font></strong><strong><font size="4" color="#008000"><span style="letter-spacing: 2px"></p>
<p align="center"><strong><font size="4" color="#669900">最后愿你和朋友有一个难忘的圣诞。#^_^#</font></strong></p>
<p align="center"><a href="http://tingting.silentcross.net/wp-content/uploads/2007/12/left1.gif" title="left"><img src="http://tingting.silentcross.net/wp-content/uploads/2007/12/left1.thumbnail.gif" alt="left" /></a><a href="http://tingting.silentcross.net/wp-content/uploads/2007/12/angle14.gif" title="angkl"><img src="http://tingting.silentcross.net/wp-content/uploads/2007/12/angle14.thumbnail.gif" alt="angkl" /></a></p>
<p></span></font></strong></p>
]]></content:encoded>
			<wfw:commentRss>http://tingting.silentcross.net/2007/12/23/%e6%84%bf%e5%9c%a3%e8%af%9e%e8%8a%82%e5%bf%ab%e4%b9%90%ef%bc%8112%e6%9c%8825%e6%97%a5/feed/</wfw:commentRss>
		</item>
		<item>
		<title>蓝海策略—开创无人竞争的全新市场</title>
		<link>http://tingting.silentcross.net/2007/11/22/%e8%93%9d%e6%b5%b7%e7%ad%96%e7%95%a5%e2%80%94%e5%bc%80%e5%88%9b%e6%97%a0%e4%ba%ba%e7%ab%9e%e4%ba%89%e7%9a%84%e5%85%a8%e6%96%b0%e5%b8%82%e5%9c%ba/</link>
		<comments>http://tingting.silentcross.net/2007/11/22/%e8%93%9d%e6%b5%b7%e7%ad%96%e7%95%a5%e2%80%94%e5%bc%80%e5%88%9b%e6%97%a0%e4%ba%ba%e7%ab%9e%e4%ba%89%e7%9a%84%e5%85%a8%e6%96%b0%e5%b8%82%e5%9c%ba/#comments</comments>
		<pubDate>Thu, 22 Nov 2007 15:14:44 +0000</pubDate>
		<dc:creator>Ting Ting</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Make Money]]></category>

		<guid isPermaLink="false">http://tingting.silentcross.net/2007/11/22/%e8%93%9d%e6%b5%b7%e7%ad%96%e7%95%a5%e2%80%94%e5%bc%80%e5%88%9b%e6%97%a0%e4%ba%ba%e7%ab%9e%e4%ba%89%e7%9a%84%e5%85%a8%e6%96%b0%e5%b8%82%e5%9c%ba/</guid>
		<description><![CDATA[    每个企业都是在竞争中，每天每时每分甚至每秒，商机只会等顾客，不会等企业，那怎样才能当聪明的企业，抓到顾客的心？
    有些企业很努力，无时无刻地寻求超越对手，为了抢市场占有率，在市场空间愈来愈拥挤的情况下，营利和成长展望愈来愈狭窄。好像辛苦却得不到相对的付出，老板心在淌血。如果这样，是聪明企业的做法吗？
　 这书的研究发现，虽然，没有任何企业能够永远保持卓越，就像没有任何行业能够永远保持杰出。但作者还是为我们贡献了一个重要的策略行动，创造蓝色海洋(blue oceans) 策略。
　 蓝海策略就是创造没有人与其竞争的市场空间，超越竞争。这种策略致力于增加需求，并摆脱竞争，不再汲汲营营于瓜分不断缩小的现有需求和衡量竞争对手。而且机会早已存在，一旦这些机会受到探索，市场空间也会随之扩大，而相信这是成长的根源。
　 事实上，就是强调价值的重塑和创新，而不偏执于技术创新或是突破性科技发展价值创新。
　“传统思维认为公司可以用较高的成本，为顾客创造更大的价值，或用较低的成本，创造合理的价值。这种策略让人必须在追求差异化或低成本之间做选择。相形之下，企图创造蓝色海洋的人是同时追求差异化和低成本。”
　 除此，蓝海策略也重视人性层面。特别强调应该了解如何建立信任和决心，以及了解智慧和感情认知的重要性。　借着改变传统经营思维，来打破现有市场的限制，来创造广大无竞争的市场，蓝海策略提供企业思考的解决路径。
作者简介：
金伟灿 (W. Chan Kim)
欧洲管理学院(INSEAD)波士顿顾问集团韩德森公司(Bruce D.Henderson)策略和国际管理讲座教授。在加入INSEAD之前，他任教于密西根大学商学院，也曾担任欧美和亚太地区一些多国企业的董事和顾问。他是达沃斯世界经济论坛研究员，以及欧洲联盟顾问委员会委员。他曾获国际商学院和艾德瑞吉．海恩斯国际商业纪念信托组织对国际企业界最佳原创报告颁发的艾德瑞吉．海恩斯奖。金教授也是落实各种价值创新概念的全球社区“价值创新网”(Value Innovation Network,IN)创办人，以及新加坡价值创新行动智库(Value Innovation Action Tank)理事会成员。
芮妮•莫伯尼(Renee Mauborgne)
欧洲管理学院INSEAD杰出研究员，INSEAD的法国枫丹白露校区策略和管理教授，以及世界经济论坛研究员。她曾对商业策略和管理多国企业发表过许多文章。曾获国际商学院和艾德瑞吉．海恩斯国际商业纪念信托组织对国际企业界最佳原创报告颁发的艾德?
他们分析过去120多年来、30多种不同行业分别采取的150多种策略行动（Strategic Move），结果发现大多数企业以竞争为本位，只是形成了厮杀局面惨烈的“红色海洋”，结果往往导致市场萎缩。于是提出“蓝海策略”，认为企业的持续成功，需要不断以创新的精神，脱离血腥竞争的“红色海洋”，创造没有人与其竞争的市场空间，把竞争变成无关紧要。这种策略致力于面向消费者而不是主要针对竞争者；不再斤斤计较于瓜分不断缩小的现有需求和对付竞争对手，而是面向生机无限的蓝色“海洋”——消费者大众，因此称之为“蓝海策略”。
与血流成河的红海策略相比，蓝海策略的特色有五：
·开创没有竞争的“新市场”；
·不与对手竞争，使“竞争”变得不相干；
·创造出新的需求，并透过成本控制，追求持续领先；
·同时追求顾客所能获得的高价值与产品的低成本；
·调整整个公司的操作系统，给以完全的配合。
]]></description>
			<content:encoded><![CDATA[<p>    每个企业都是在竞争中，每天每时每分甚至每秒，商机只会等顾客，不会等企业，那怎样才能当聪明的企业，抓到顾客的心？<br />
    有些企业很努力，无时无刻地寻求超越对手，为了抢市场占有率，在市场空间愈来愈拥挤的情况下，营利和成长展望愈来愈狭窄。好像辛苦却得不到相对的付出，老板心在淌血。如果这样，是聪明企业的做法吗？<br />
　 这书的研究发现，虽然，没有任何企业能够永远保持卓越，就像没有任何行业能够永远保持杰出。但作者还是为我们贡献了一个重要的策略行动，创造蓝色海洋(blue oceans) 策略。<br />
　 蓝海策略就是创造没有人与其竞争的市场空间，超越竞争。这种策略致力于增加需求，并摆脱竞争，不再汲汲营营于瓜分不断缩小的现有需求和衡量竞争对手。而且机会早已存在，一旦这些机会受到探索，市场空间也会随之扩大，而相信这是成长的根源。<br />
　 事实上，就是强调价值的重塑和创新，而不偏执于技术创新或是突破性科技发展价值创新。<br />
　“传统思维认为公司可以用较高的成本，为顾客创造更大的价值，或用较低的成本，创造合理的价值。这种策略让人必须在追求差异化或低成本之间做选择。相形之下，企图创造蓝色海洋的人是同时追求差异化和低成本。”<br />
　 除此，蓝海策略也重视人性层面。特别强调应该了解如何建立信任和决心，以及了解智慧和感情认知的重要性。　借着改变传统经营思维，来打破现有市场的限制，来创造广大无竞争的市场，蓝海策略提供企业思考的解决路径。<br />
作者简介：<br />
金伟灿 (W. Chan Kim)<br />
欧洲管理学院(INSEAD)波士顿顾问集团韩德森公司(Bruce D.Henderson)策略和国际管理讲座教授。在加入INSEAD之前，他任教于密西根大学商学院，也曾担任欧美和亚太地区一些多国企业的董事和顾问。他是达沃斯世界经济论坛研究员，以及欧洲联盟顾问委员会委员。他曾获国际商学院和艾德瑞吉．海恩斯国际商业纪念信托组织对国际企业界最佳原创报告颁发的艾德瑞吉．海恩斯奖。金教授也是落实各种价值创新概念的全球社区“价值创新网”(Value Innovation Network,IN)创办人，以及新加坡价值创新行动智库(Value Innovation Action Tank)理事会成员。</p>
<p>芮妮•莫伯尼(Renee Mauborgne)<br />
欧洲管理学院INSEAD杰出研究员，INSEAD的法国枫丹白露校区策略和管理教授，以及世界经济论坛研究员。她曾对商业策略和管理多国企业发表过许多文章。曾获国际商学院和艾德瑞吉．海恩斯国际商业纪念信托组织对国际企业界最佳原创报告颁发的艾德?</p>
<p>他们分析过去120多年来、30多种不同行业分别采取的150多种策略行动（Strategic Move），结果发现大多数企业以竞争为本位，只是形成了厮杀局面惨烈的“红色海洋”，结果往往导致市场萎缩。于是提出“蓝海策略”，认为企业的持续成功，需要不断以创新的精神，脱离血腥竞争的“红色海洋”，创造没有人与其竞争的市场空间，把竞争变成无关紧要。这种策略致力于面向消费者而不是主要针对竞争者；不再斤斤计较于瓜分不断缩小的现有需求和对付竞争对手，而是面向生机无限的蓝色“海洋”——消费者大众，因此称之为“蓝海策略”。</p>
<p>与血流成河的红海策略相比，蓝海策略的特色有五：</p>
<p style="text-indent: 2em">·开创没有竞争的“新市场”；</p>
<p style="text-indent: 2em">·不与对手竞争，使“竞争”变得不相干；</p>
<p style="text-indent: 2em">·创造出新的需求，并透过成本控制，追求持续领先；</p>
<p style="text-indent: 2em">·同时追求顾客所能获得的高价值与产品的低成本；</p>
<p style="text-indent: 2em">·调整整个公司的操作系统，给以完全的配合。</p>
]]></content:encoded>
			<wfw:commentRss>http://tingting.silentcross.net/2007/11/22/%e8%93%9d%e6%b5%b7%e7%ad%96%e7%95%a5%e2%80%94%e5%bc%80%e5%88%9b%e6%97%a0%e4%ba%ba%e7%ab%9e%e4%ba%89%e7%9a%84%e5%85%a8%e6%96%b0%e5%b8%82%e5%9c%ba/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
